Affiliate Marketing – Step 1
The first thing to sort out is…WHAT IS A NICHE?
The simplest answer to that question is to Google it, like we do most everything else we are not sure about. One of the two definitions of the noun NICHE is:
a specialised segment of the market for a particular kind of product or service.
Before we get into finding your niche, let me tell you this is one the toughest things you will ever do in online marketing. WHY? You may ask. Well let me tell you. There are a lot of ‘experts’ out there that have no idea how to help you find a niche.
The first questions I was asked when I started along this path were about finding a niche:
- What are you good at?
Well, nothing really. My initial career was as a chef, but I had not been in that profession for a very long time. I had spent 20 years in sport administration and my major interest was football (that’s the Soccer variety to those that think there is another game called football). I certainly could not see any way that either of those two areas were going to suddenly allow me to sell lots of products online, especially without a lot of money to spend on actually making my own footballs or boots.
- What are you passionate about?
Football. My Family.
- What hobbies do you have?
Football, Chess, Reading, Golf (but I am no expert). Actually there is money to be made in golf but I didn’t realise that at the time.
- What magazines do you subscribe to?
So, as you can see, I REALLY struggled to find a niche.
Then came the thought “What are the most profitable Niches”. If you Google that right now you may well find this article…I did. I am sure Matt Diggity will not mind me using his work. I should tell you I know nothing about Matt, but the piece was quite well written
If you want to go and read the entire article you can, but to summarise, the top 10 most profitable niches are (according to Matt):
|1. Weight Loss||6. Survival|
|2. Hosting/VPN||7. Casino/Gambling|
|3. Muscle/body building||8. Pets|
|4. Finance||9. CBD – Medical Cannabis|
|5. Male Enhancement||10. Adult|
Honestly, I would have thought that “Make Money Online” would have been somewhere in the top ten, but that’s the list we have. However, thanks Matt.
At that time, I knew nothing about 2, 4, 5, 6, 7, 9 and only a minimal amount about 10 (Let’s not go there please!). So if I was starting now in this business, I would be as lost now as I was then.
I understood Weight Loss because I needed it and I loved my puppy so pets looked like a viable option but I also had no idea where to go to find out what was on line to sell, so I dithered around, not really settling on anything, until recently.
Importantly, I felt that I certainly did not know enough about anything to pass myself off as an expert that looked like he knew what he was talking about and would therefore be taken seriously.
For all these reasons, and because I now have a much better idea what’s going on with affiliate marketing, here are my 5 steps to finding a niche if you decide you want follow me down the rabbit hole if you are a lot like me and not a fitness guru, professional gambler, bodybuilder, dog trainer – well, I am sure you get my drift. I can assure you, it is not a bad journey when you get the hang of it.
- FIND A PLACE THAT CAN PROVIDE YOU WITH PRODUCTS YOU CAN SELL
You do not want to take all your time trying to make your own products in the beginning unless you have the money to produce your own by getting someone else to make it for you.
There are three main networks that can supply with products in a variety of niches. In alphabetical order these are Clickbank, JVZOO and Warrior Plus
Please do not head off there until you finish this article. You will get lost again.
- FIND A NICHE THAT INTERESTS YOU FOR WHATEVER REASON
Step one – go to Clickbank, sign up so you can log in and go and look in their marketplace. Trying to tell you right now exactly what to do when you get there is another whole training course but suffice it to say they have ways of sorting things that will tell you what products are selling extremely well and you can select two or three options to investigate, to see if they really do suit you.
This will also give you chance to select something that you feel you might be able to learn about if you know nothing about it yet or find a niche you have an interest in.
- GO AND DO SOME RESEARCH ABOUT THE NICHES YOU LIKE THE LOOK OF
You need to know the following things:
• Check online forums about the possible niches you have chosen All you have to do is type the name of the niche and the word forum into google and you will get a lot of options.
• Go and check what are the most popular problems they are talking about, what are the subjects within the niche they are most passionate about.
• Are there products that you spotted in Clickbank that are selling well in the niche (and therefore you can make money selling them).
• Finally check if there are a lot of products available for sale and are some of them brand new ones.
- NEXT GO TO GOOGLE
When people search for a product to buy in a particular niche they will use the same keyword to search for it. To use a simple example, if someone is looking to get their dog trained, they will go to google and search for DOG TRAINER, maybe linked with the area in which they live or a certain breed of dog.
So, using our example, go to google and search for Dog Training. In the US there are about 110,000 searches per month for those words. Then go to Google Trends (search for it in Google to find it) and just check to see if it is a constant trend or a one off search that had millions but will never be looked for again.
- NOW CHECK FOR WEBSITES AND BLOGS
If there are a heap of blogs and websites on the subject it is a certainty that there is a lost of interest in the niche. Almost no one is going to take the time to start a website or blog about something that no one outside a select group are interested in.
If all of these check out and you are still thinking “Hey, I could do this” you have found your niche.
There are a few other things to consider like:
• Can you get traffic to a site on this product, and if so how? (Traffic is the next urgent thing).
• Can you think of a USP (unique selling point) that will help you to differentiate yourself from all the other people trying to sell against you?
• Can you test the niche on a small scale and see if it will work for you?
But a lot of that will come later.
Now you can try and research and progress on your own, but that will be a very slow process. So could I suggest you consider finding yourself a mentor that will help to guide by providing support, education and training. This will save you so much time and get you closer to earning some money far more quickly.
I have a friend of mine named John Thornhill who runs a free webinar packed with heaps of essential information and can offer you a training program that will get you moving SO quickly.
To find out more, simply click this link and sign up for his webinar. There is no charge for the webinar at all. Just great information and guidance.
I hope you find this information useful.
To You Future – and what it may become